Design
Good design stands out and impresses the user. Great design is integrated so well into the experience, it may not even be noticed by casual users, but is adored by experts . Insanely great design might just create a new category of product or service!
It’s Important to be Flexible!
FLUID. ELASTIC. FLEXIBLE. DYNAMIC! Say these words to most visual designers in reference to Web design and you are likely to either get a blank stare or a roll of the eyes.